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Rittick Datta

Business Growth & Strategy Leader | 2+ Years of Driving Team Performance & Growth with 5+ Years Driving Revenue, Marketing Excellence & Team Success Across EdTech, Hospitality & FinTechProven track record at OYO, American Express, Vedantu & upGrad in delivering business development, analytics, marketing strategy, and P&L impact. Skilled in scaling operations, market penetration, stakeholder management, and high-performance team leadership. Recognized for driving double-digit growth, process optimization, and strategic transformation in competitive industries.

Key Skills

Business Development
Go To Market Strategy
Data Driven Decision Making
Revenue Acceleration
Leadership & Team Management

Professional Experience

Aug 2022
Present
Sales Manager
UpGrad Gurgaon, IN
Key Leadership & Sales Expertise 

1. Team Leadership & Management 

  • Lead, mentor, and inspire high-performing sales teams to consistently exceed revenue targets.

  • Recruit, onboard, and coach new sales representatives, driving faster ramp-up and retention.

  • Conduct regular performance reviews, training workshops, and coaching sessions to optimize productivity.

2. Sales Strategy & Planning 
  • Design and execute sales strategies aligned with organizational goals and market expansion.

  • Identify and penetrate new market opportunities across schools, colleges, and corporate training sectors.

  • Forecast and deliver on sales targets with precision, ensuring consistent YoY growth.

3. Client Relationship Management 
  • Build and nurture strategic partnerships with key clients, institutions, and decision-makers.

  • Negotiate and close high-value contracts, strengthening long-term client retention.

  • Deliver exceptional post-sales support, ensuring client satisfaction and repeat business.

4. Product Expertise 
  • Develop deep expertise in EdTech products (e-learning platforms, digital courses, mobile apps).

  • Equip sales teams with compelling product knowledge to deliver persuasive value propositions.

5. Performance Tracking & Reporting 
  • Track sales KPIs (leads, conversions, pipeline, revenue) with data-driven insights.

  • Present actionable sales reports and dashboards to senior leadership for strategic decisions.

  • Leverage analytics to streamline sales processes and boost team efficiency.

6. Cross-Functional Collaboration 
  • Partner with marketing to align campaigns with sales objectives and maximize ROI.

  • Collaborate with product teams to integrate client feedback into product enhancements.

  • Work with customer success teams to ensure seamless onboarding and adoption.

7. Market Intelligence 
  • Monitor industry trends, competitor strategies, and evolving customer needs.

  • Apply insights to refine go-to-market strategies and maintain a competitive edge.

8. Compliance & Ethical Selling 
  • Uphold ethical sales practices in alignment with company policies and education standards.

  • Train teams on responsible, consultative selling to safeguard brand integrity.

May 2020
Jul 2022
B2B sales manager
OYO Gurgaon, IN
 B2B Sales Roles & Responsibilities OYO 

1. Corporate Client Acquisition & Account Management 

  • Identify and onboard corporate clients, travel agencies, event organizers, and institutions for OYOs business portfolio.

  • Build and nurture long-term relationships with decision-makers (CXOs, HR Heads, Admin Managers).

  • Negotiate and close large-volume contracts for employee stays, MICE (Meetings, Incentives, Conferences, Exhibitions), and long-stay requirements.

2. Sales Strategy & Market Expansion 
  • Develop and execute B2B go-to-market (GTM) strategies for corporate travel and accommodation.

  • Drive new market penetration and expand OYOs footprint in the hospitality B2B segment.

  • Conduct competitor benchmarking and identify growth opportunities.

3. Revenue Growth & Target Achievement 
  • Own and deliver on monthly/quarterly revenue targets from B2B channels.

  • Drive high-value deals that contribute significantly to overall P&L.

  • Leverage upselling and cross-selling opportunities (premium stays, meeting rooms, OYO Workspaces, long-stay plans).

4. Stakeholder & Cross-Functional Collaboration 
  • Work with the operations team to ensure service quality for B2B clients.

  • Partner with marketing to create campaigns targeting corporates and travel partners.

  • Coordinate with finance & legal for contract negotiations and compliance.

5. Client Experience & Retention 
  • Ensure exceptional client experience to drive repeat bookings and long-term contracts.

  • Resolve escalations proactively to maintain OYOs service standards.

  • Conduct quarterly business reviews (QBRs) with enterprise clients.

6. Reporting & Market Intelligence 
  • Track sales KPIs, pipeline health, and conversion ratios using CRM tools.

  • Present sales forecasts and insights to senior leadership.

  • Stay updated on hospitality industry trends, competitor offerings, and client needs.

Apr 2018
May 2020
Business Development Associate
American Express Kolkata, IN
1. Client Acquisition & Relationship Building 

  • Identify and prospect potential clients (SMEs, corporates, high-net-worth individuals) for AmEx products (credit cards, corporate cards, payment solutions).

  • Build and nurture strong relationships with key decision-makers, finance heads, and business owners.

  • Present tailored financial solutions aligned with client needs.

2. Sales Strategy & Target Achievement 
  • Drive acquisition of new business through consultative selling and networking.

  • Meet and exceed monthly/quarterly sales targets for assigned product lines.

  • Conduct market mapping and competitor analysis to identify new opportunities.

3. Product Knowledge & Value Proposition 
  • Develop deep understanding of American Express products (Corporate Cards, Expense Management Solutions, Merchant Services).

  • Articulate the value proposition effectively to diverse client segments.

  • Educate clients on financial benefits, rewards, and cost-saving features.

4. Negotiation & Contract Closure 
  • Manage end-to-end sales cycle from lead generation to contract closure.

  • Negotiate terms and pricing within compliance guidelines.

  • Onboard clients seamlessly in coordination with internal teams.

5. Cross-Functional Collaboration 
  • Partner with risk, compliance, and operations teams for credit approvals and onboarding.

  • Work with marketing to generate targeted campaigns for lead generation.

  • Support account managers in transitioning new clients for long-term relationship management.

6. Reporting & Market Insights 
  • Maintain accurate sales pipeline and reporting in CRM tools (e.g., Salesforce).

  • Provide weekly/monthly performance reports to leadership.

  • Share client and market insights with product teams to influence new offerings.


Education

May 2021
Jul 2023
MASTERS IN BUSINESS ADMINISTRATION in LIVERPOOL BUSINESS SCHOOL
LIVERPOOL JOHN MOORES UNIVERSITY
Aug 2014
Aug 2018
BE IN CIVIL ENGINEERING in TECHNO INDIA
WBUT

Certifications

SAP Certified Application Associate
- SAP S/4HANA Sales (1610)
Analyzing Data with Microsoft Excel
PWC

Achievements

CEO AWARD IN UPGRAD
GOT CEO AWARD FOR ACHIEVING HIGHEST REVENUE IN A YEAR
BEST DEBUTANT PERFORMER IN AMERICAN EXPRESS
ACHIEVED HIGHEST REVENUE AS NEW JOINEE
ACHIEVED BEST EMPLOYEE AWARD IN OYO
ACHIEVED BEST EMPLOYEE AWARD IN OYO

Quote

“Don’t just chase opportunities—build them. Growth is never by chance; it’s the result of vision, strategy, and relentless execution.”

Hobbies & Interests

  • Adventure Sports
  • Swimming
  • Trekking
  • Meeting new people

Languages

English
(Native)
HINDI
(Native)
Bengali
(Native)

Career Aspiration

Senior Leadership in Growth & Strategy Roles to Target: Senior Manager / Associate Director – Business Growth, Strategy Why - In 3 years, I can move into a role where I am not leading teams, but designing entire GTM strategies, managing P&L, and leading cross-functional org-wide growth initiatives.

Get in touch with Rittick