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DEVESH GUPTA

A marketing and advertising professional with over 10 years of industry experience, having ideated, identified and created valuable & relevant content for target audiences. With having a never-ending quest to learn new things and deliver desired results, I take every project as a new challenge and opportunity to exercise my skills and expand my learning horizons.

Key Skills

Strategic Content Planning
Research - Marketing & Advertising
Research - Broadcast, Media & OTT
Media Relations / Public Relations
Social Media & Image Management
Reporting / Scripting / Editing / Content Creation

Professional Experience

Jul 2020
Jan 2021
Associate Editor
Indiantelevision.com New Delhi, IN
Leading trade media publication
  • Led Delhi & Mumbai Bureaus
  • Commissioned industry stories, features, special reports
  • Managed industry relations across beats
  • Developed RoI driven content strategy with focus on PVs, Social Media, Branded Content, and Event Solutions
 
Dec 2019
Jul 2020
Independent Consultant
Independent PR & Editorial Consultant New Delhi, IN
 PR initiatives for mid-sized brands and agencies - Natter, Grammophone, Orcomm, Agency Reporter and Vertex Brand Solution 
May 2019
Aug 2020
Independent Consultant
ET BrandEquity New Delhi, IN
Leading trade media website
  • Contributed articles & branded content
  • Contributed to content strategy
  • Contributed to events & brand initiatives
 
Jan 2019
Mar 2020
Editorial Consultant
Adgully New Delhi, IN
Leading trade media publication
  • Contributed articles & branded content
  • Led bureaus
  • Conceptualised content strategies
  • Conceptualised events & brand initiatives
  • Designed social media strategies
 
Aug 2018
Nov 2019
Independent Consultant
Advertising Age India New Delhi, IN
Leading global advertising and marketing magazine.
  • Contributed articles & branded content
  • Led bureaus
  • Conceptualised content strategies
  • Conceptualised events & brand initiatives
  • Designed social media strategies
 
May 2018
Dec 2019
Lead - Corporate Communications, India office
DC Media Networks New Delhi, IN
An upcoming global media agency.
  • Set up communication domain for India office - PR Strategy/Media Relations
  • Communicate agency accomplishments, Create Thought Leadership, Award Participation
  • Trained new spokespersons and established their presence in the industry.
  • Internal Communications: Employee initiatives, Gauging general sentiments, Collaboration with the HR team, Corporate gifting etc.
  • Content Creation: Internal Emailers, Newsletters, Social Media strategy, External Media interactions, Blogs, Events (small scale), Town Halls
  • Achievements: Built presence for the agency in A&M media; Trained new spokespersons; Media coverages; Successful events; Generated inbound leads
 
Apr 2015
May 2018
Deputy Editor
Advertising Age India New Delhi, IN
A leading global magazine covering advertising and marketing.
  • Launched the brand in India as a member of founding editorial team
  • Led Delhi & Mumbai bureaus
  • Created & Developed Assets - Newsletters, Social Media Handles, Loyal Readership, Branded IPs
  • Content Strategy: Editorial content, Social media, News feeds, Brand & Agency partnerships, Reports, Annual projects
  • IPs: CMO Lounge, AdAge Unicorns, The Week That Was, and The Year That Was
  • Achievements: Loyal Readership, Industry Engagements, Impactful Stories, and Brand & Agency Partnerships
 
Oct 2012
May 2015
Senior Correspondent
afaqs! New Delhi, IN
A leading media and marketing website
  • Reporting / Editing
  • Contributed to Event Solutions & Marketing Initiatives
 
Jun 2009
Oct 2012
Correspondent
Asian News International New Delhi, IN
Largest South Asia news wire agency
  • Reporting / Editing / Scripting / Production
  • Led teams and bureaus across NE Region
  • Ground Zero Reporting - Mizoram
  • Co-produced Talk Shows - Roving Report / South Asian Newsline / Shubh Labh India
 

Education

May 2008
May 2009
PG Diploma in Asian College of Journalism
Jul 2003
Jul 2007
B.Tech in GPMCE
IP University
Mar 2001
Mar 2003
High School in New Era Public School

Quote

With great power comes great responsibility

Peter Parker

Hobbies & Interests

  • Travelling
  • Walking
  • Watching movies

Languages

English
(Fluent)
Hindi
(Native)

Career Aspiration

In three years, I see myself as a brand manager for a leading product.

Get in touch with DEVESH