Ankaj Paswan

Results-driven Performance Marketing Specialist with a proven track record of managing over 2.5 million in monthly advertising budgets. Experienced in strategizing, executing, and optimizing high-impact digital campaigns to drive ROI and business growth. At Digisidekick, led end-to-end campaign operations including media planning, budget distribution, audience segmentation, and funnel analysis. Adept at using data-driven insights to fine-tune targeting, enhance creatives, and scale successful campaigns. Played a key role in scaling prominent Shark Tank brands like Cellbell Chair and Sudathi Saree, 3 more other  brand contributing to their rapid D2C growth through performance-focused marketing strategies.

Key Skills

Digital Marketing
Performance Marketing
Google Analytics
Google Sheets
Meta Ads
Ad Copy writing
Shopify
Content Writing
Google Ads
Media planning

Professional Experience

Mar 2025
Present
Performance marketing Trainee
Genzway Gurugram, IN
Performance marketing Agency
As a Performance Marketing Trainee, I worked on the  Meta Ads execution strategy campaign set up  and Creative  Analysis. I actively monitored performance, made optimization, and funnel analysis to identify drop-off points and taken Action. I also prepared weekly reports to track results and share insights with the team.
Jan 2025
Apr 2025
Performance marketing intern
Digisidekick Noida sector 3, IN
D2C Ecommerce
During my internship as a Performance Marketing Intern at Digisidekick, I was responsible for creating, optimizing, and scaling digital advertising campaigns to drive performance and ROI. My role included media planning, budget allocation, and campaign strategy based on performance insights. I regularly prepared and presented daily and weekly reports, conducted detailed funnel analysis to understand the customer journey, and used data-driven insights to improve targeting, creatives, and effective marketing efforts.

Education

Jul 2023
Sep 2024
Digital marketing in Skillcircle
Institute
Apr 2021
Jul 2024
BA in Samastipur college Samastipur
Lalit Narayan Mithila University

Certifications

2024
Google search Ad
Google
2024
Social media marketing
Hubspot
2025
SEO
Hubspot
Performance marketing
Skillcircle

Get in touch with Ankaj